Alexey Brodovitch

In Uncategorized on September 22, 2011 at 6:02 pm
Alexey Brodovitch was a Russian-born photographer, designer and instructor. He was born in Ogolitchi, Russia in 1898 but fled to Paris as an exile in 1920 to escape from the October Revolution. Because he was poor and workless, he  became a painter of stage sets, something that inspired him to do more. He then entered a poster competition which searched for the most innovatory design to announce an upcoming ball. He won the first prize and that was the beginning of his career.
He is most famous for his art direction of the american fashion-magazine Harper’s Bazaar, for which he did for almost a century. He also taught at the Philadelphia College Of Art. Some of his other accomplishments include typefaces he created, as well as photographs of ballet companies.
I personally really love his work. I love how he pushes the limits and also breaks rules with his typography in the magazines. This means a lot to me because that is the kind of direction I want to go into with my journalism minor that I have. Magazine publications are something that I really like. A lot of his designs are also black and white, and they are still as interesting as the ones with color.

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