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Chapter 10: Ford Automobiles and Industrial Design

In Uncategorized on May 1, 2012 at 3:24 am

It all started with great advances in techniques of mass production, pioneered in the automobile industry by Henry Ford; he concentrated on the production of the Model T. The first production Model T was produced on August 12, 1908. Later on, the Ford Company opened an automobile factory in Germany in 1924, and by 1929, the United States dominated most of the automobile production worldwide.

The success of the Model T and other products produced by the assembly line came from managing costs through more efficient machinery, standardized interchangeable parts and the application of techniques of scientific management to labor. This company reached a revolutionary success, with more than 15 million Model T’s produced. They delivered vehicles for personal transportation to an expanding middle and working-class market. For this particular car, all effort concentrated upon the reduction of cost and the acceleration of routine and worker productivity in the plant. It was unchanging in its design, something that weakened its sales in later on, when Chevrolet began releasing automobiles. 

One of the benefits of the company was that in time, and through credit purchase, factory workers were able to own their own Model T, turning them into consumers as well. 

Standardized production vehicles such as this one and electric appliances demonstrated he social benefits offered by the machine. 

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Information from the book and images from http://theroaringtwentieshistory.blogspot.com/2010_06_01_archive.html

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